Search engine marketing evolved from the realization that the average web site receives the majority of its first time visitors through search engines. As such, if you want your business to be recognized on the Internet, it is critical for your site to appear in at least the first three pages of a search - preferably the first.

Search Engine Optimization, or SEO is the methodology of improving and maintaining a website's search engine ranking and directory positions through targeted keywords and key phrases. This involves optimizing the html, content and the link popularity of a website. This will increase qualified traffic and generate customer enquiries that ultimately convert to sales.

Why even bother

Search Engine Optimization has become extremely important to all website's doing business over the Internet. Search Engines and Directories will constantly deliver the most cost-efficient leads for your business, product or service. Compared with traditional media advertising or paid online advertising, Search Engine Optimization as part of an Internet Marketing Strategy provides real, measurable increases in traffic for the minuscule cost of your web developer's Search Engine Optimization services.

Search Engines will bring between 60% to 80% of all traffic to most website's worldwide. A Search Engine is the first place any potential online customer will go to find a particular product or service, or information.

If you don't appear in the top 20 results for your primary search word or phrase, you can’t very well expect to receive masses of visitors enquiring after your services or products. If you're in the top 10, your results will leap to a new level; and the results difference as you climb the top 10 ladder can be substantial.

Search Engine Optimization Prices

Search Engine Optimization is one of the cheapest forms of advertising you can buy, considering its 24/7 exposure, market reach and the fact a person searches for a product or service online because they either want to buy it, or learn more about it. Either way, just about every visitor can become a hot lead, and you'll look far and wide to find another medium offering that sort of market reception for your Rand.

PAD provides cutting edge Search Engine Optimization services for a monthly investment from R250-00 (Excl. VAT) / month.

Website Submission to Search Engines

At PAD, we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

Between 8 and 12 search engines and directories represent nearly 100% of all web searches. Countless Search Engine Optimization companies and many software packages claim to submit your website to literally thousands of search engines.

PAD will rather spend extra time enhancing your website's ranking with the most popular search engines that provide the majority of returns.

How long before I can expect to see results?

Search Engine Optimization takes time, and it is often disconcerting to not notice a remarkable increase in traffic for the first couple of months. Most search engines take between 2 and 4 months to list your site, and any improvements you make to your website's search engine "friendliness" (as it is often called) generally won't have any impact for at least 6 weeks.

In the online world everything is perceived as being instant, which often makes the process of optimizing a website for search engines very frustrating. Patience is required, and the knowledge your website is being handled with professional, capable hands.

We mostly recommend that clients engage in search engine Optimization for at least six months for our services to provide a maximum impact.

What results can I expect from your Search Engine Optimization efforts?

We have been researching search engines, refining our methods and excelling at search engine Optimization for a number of years. If we don't believe we can improve your search engine ranking, we will not undertake the job. The actual rankings you'll receive, and traffic accrued thereby, depends on the competitiveness of the keywords your business targets and the popularity of those keywords.

Whilst there is no way we could estimate a particular search engine ranking beforehand, we consistently exceed client (and our own) expectations and possess a client satisfaction record of 100%.

To start driving targeted traffic to your site, contact us.